Down Arrow


Deploying conscious capital to accelerate growth

In Sentry Private Equity, our vision is to be a premier value-add investor in a range of opportunities offering synergy to our existing investments or to our real estate and equipment finance divisions. Generally our investment philosophy is centered around providing conscious capital to accelerate growth to companies with proven acceptance of their product or service and some level of existing revenue.


Sentry prefers to take an active role in the investments it makes. Typically this will involve Board participation and taking an active and supportive role in key projects where Sentry’s experience and expertise can be of significant assistance.

Sentry’s portfolio comprises a range of investment sizes from participation in Seed and follow-on rounds to significant minority partnership investments alongside a small number of institutional and founder equity positions. These investments range from between $50,000 to $5million.

— OUR portfolio

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Salt Lake Brewing Company

Salt Lake Brewing Company was founded over 30 years ago by Jeff Polychronis and Peter Cole. In 2022 Sentry, in partnership with Jeff, Peter, and others purchased the seven restaurants operated by SLBC. The restaurants are located at the Salt Lake International Airport (2), in Salt Lake City (3) and in Park City (2) and operate under the “The Park City Roadhouse Grill” “Squatters” “Wasatch Ales” and “Craft Café”  brands.

Better Body Foods Logo

Better Body Foods

Better Body Foods, founded by Steve Richards, is a health food manufacturing company with multiple lines of packaged goods sold in retailers across the world. logo


Level is a company that design their products to put people before technology and home before smart. Level smart locks are the only ones designed to disappear, not interfere. Level locks are now available in all Apple Stores.

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Cascadiant is a provider of back-up power to mission critical applications using methanol and solar fuel cell technology. Cascadiant is the leading provider of back-up power for cell phone towers to Telkomsel, which is Indonesia’s largest cell phone operator.

Leafplanner Logo


leafplanner is a personal organizing, encrypted data storage and planning tool for estates and family offices. Developing a leafplan helps discover blind-spots by bringing all of life's complicated details together, all in one place. By sharing with and educating your family and advisors, leafplanner enables you to apply the deliberateness of a family office to your communication, decision-making, and more.

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Playful Studios

Playful’s mission is to set the standard for a diverse, sustainable, world class entertainment organization that has a lasting impact on community, players and the gaming industry generally. Playful studios utilizes market leading virtual reality technology as the platform for its portfolio of games.



STRT builds education and learning communities by combining living and working spaces under one roof to form an ecosystem that accelerates the development and success of startup companies. STRT has recently partnered with ACC one of the largest developers of college campuses in the US.

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Vavani Productions

Vavani is a wholly owned subsidiary of Sentry. Vavani was founded by Jared Ruga in 2016. Initially Vavani focused on producing documentaries and in 2019 won a day time Emmy for “Quiet Heroes”. More recently Vavani has focused on writing content in the form of scripts for TV production.

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GVNG Technology,Inc. uniquely delivers high-value automation for charitable foundations, corporate giving, and individuals. With GVNG, charitable organizations and individuals can create and manage Fiscally Sponsored Projects, Donor Advised Funds, and individual causes, amplifying donations and levels of impact with tax-deductible crowdfunding.

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LIT enables aaS/OpEx across global enterprise technology estates by providing devices as a service in conjunction with other partner delivered cloud and technology services. The Leasing industry has been slow to respond to market changes in the provision of technology, and LIT is taking advantage of that opportunity.

chptr logo mark


Chptr is a technology startup company focused on empowering people to create lasting memories for the passing of loved ones. Chptr makes it possible for family members to digitally publish personal stories to inspire generations to come.


Photo of Andrew Bebbington

Andrew Bebbington

Executive VP

Photo of Jonathan M. Ruga

Jonathan M. Ruga

Chief Executive Officer

Photo of Scott F. Young

Scott F. Young, Esq.

Chief Operating Officer

President, Equipment Financing

Ryan Scrivano

Investment Analyst

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